How an AT&T smartphone comes to life: behind the scenes (part one)
Have you ever wondered what happens behind the scenes to get a smartphone pushed to market? If you have, congratulations on advancing to the next echelon of mobile geekhood. We’ve often pondered the same thing ourselves, but the industry has been historically tight-lipped about the ins and outs of designing, testing and launching a smartphone. Fortunately, our thirst for knowledge was quenched by none other than AT&T, which happily loaned us the time of two senior product managers, the folks that make the magic happen.
Dante and Chris (last names withheld, per request) have the ultimate geek dream job: they don’t just play with the latest prototypes, they’re the ones who make sure they get made. Pretty plush gig, right? They’re the ringleaders — the decision makers responsible for making AT&T’s smartphone lineup come to life, and their duty is to do it in a way that keeps the carrier at the front lines of innovation. So what drives these two men? What goes into their thought process, and what exactly happens behind locked doors in order to produce a groundbreaking smartphone? Join us in this two-part series as we learn some of their secrets.