Every time we get a free USB key, we wince at the memory of spending $70 on a measly four gigs back in ’06. That’s why a company like Kingston has to up its game with kit like the new Data Traveler HyperX 3.0. Far from your average thumb drive, this little monster is powered by the same HyperX technology that you find inside the company’s premium SSD line. The performance is pretty impressive, getting 225MB/s read and 135MB/s write — making it Kingston’s fastest ever flash drive (and a tempting shot at expanding the solid state storage on a laptop). The setup is capped off with a sturdy rubber cover and keyring hook, although we wouldn’t fancy putting gear this expensive at the mercy of our car keys. Kingston isn’t saying when the devices are coming out, but expect the 64GB model to set you back $193, with 128GB running up a tab to the tune of $377. Rather ominously, 256GB has no price — presumably, if you have to ask how much it costs, you clearly can’t afford it.