Leica teases our wallets with $50,000 Edition Hermès M9-P, $1,000 scarf sold separately
If you’ve ever wondered if designer names alone can send a product’s price tag through the roof, this should suffice as confirmation. Hermès, the Parisian fashion giant best known for its prohibitively expensive wearable accessories, has teamed up with Leica for some creative marketing. Two special M9-P editions will be available — a total of 300 Edition Hermès digital rangefinders will ship beginning in June for $25,000, while 100 “very special” (even more exclusive) Edition Hermès – Série Limitée Jean-Louis Dumas models will be available in July for, ahem, $50,000 (that’s fifty thousand, in case you assumed it was a typo).
Likely realizing that it would be insanely absurd to unload the M9-P for either price without lenses included, Leica has opted to offer both as complete kits. The less expensive version uses some fancy calfskin leather with a silver chrome finish, and ships with a Leica Summilux-M 50 mm f/1.4 ASPH. optic. The “very special” version, on the other hand, includes a Leica Summicron-M 28 mm f/2 ASPH., a Leica Noctilux-M 50 mm f/0.95 ASPH. and a Leica APO-Summicron-M 90 mm f/2 ASPH — all finished in anodized silver. It also comes with a bag and a book. Due to the incredibly limited production run, you’ll probably want to pitch a tent (or have your assistant park their assistant’s Maybach) outside the Washington DC Leica Store, beginning sometime later this month.
Gallery: Leica M9-P – Très Fancy edition