Where’s the fun in owning an exercise tracker like the Nike+ FuelBand if you can’t lord your healthiness over others? Nike must have wondered the same thing, as it just updated the FuelBand’s iOS app to add Nike+ Friends. Wearers can now learn whe…
Sure, you can head over to Nike’s online shoe repository and haphazardly toggle through color options for a custom pair of kicks. Or, you could let your Instagram library do the heavy lifting. With the new PHOTOiD HTML5 web app, the shoe maker combin…
We caught a glimpse of that Nike+ Kinect Training had to offer back at E3. Now, we’ll all be able to give it our best shot just before the holiday season. The Kinect exercise title for the Xbox 360 is set to hit shelves on October 30th and will carry …
Get your fill of freebies and discounts from O2′s exclusive Priority Moments service? Then you might be interested in where the UK carrier’s headed next — the running track. Nike’s decided to team-up with the operator and, with its Nike+ tech, offer…
While the Nike+ fitness tracking platform has been around for years, the footwear giant has only just unleashed shoes with the technology built right in. The Nike Hyperdunk+ (last seen skying through the FCC) is its first basketball shoe in the line,…
Android fans have been largely cut out of the Nike+ ecosystem, but that changes tonight: the shoemaker has kicked off a major redesign by giving the Google faithful their own version of its GPS-based run tracking app, now called Nike+ Running. Both i…
For 27 years he ate what he wanted and avoided exercise like the plague. Can an arsenal of fitness gadgets make this human healthier in just eight weeks? From the snake oil salesman to the Thighmaster(TM), science and technology have promised the end…
For 27 years he ate what he wanted and avoided exercise like the plague. Can an arsenal of fitness gadgets make this human healthier in just eight weeks? From the snake oil salesman to the Thighmaster(TM), science and technology have promised the end…
Nike and TomTom have updated the GPS-toting Sportwatch to include NikeFuel and maintain parity with its FuelBand active bracelet. NikeFuel is a universal standard that converts your exertions into a normalized score — great for when you want to want…
When you’ve got a marketing budget the size of Nike’s, a few international footballers and a glossy video aren’t really enough. That’s why its latest “My time is now” campaign is an all out interactive spend-fest, complete with a hidden Sega Sonic th…
