Survey shows 23% of all ‘app gamers’ play exclusively on smartphones and tablets
Given how successful games such as Rovio’s Bad Piggies have been, it’s not shocking that mobile gaming hasn’t peaked yet. According to the NPD Group’s latest Mobile Gaming 2012 report, 23 percent of 5,923 “app gamers” surveyed said they played games exclusively on mobile devices and nearly 50% of them said they played more mobile games this year compared to 2011. The NPD Group cited two reasons for the rapid increase in app gamers: free games and convenience. While many app games do start out free, 30 percent of those surveyed said they had made in-app purchases or upgraded from the free version to the paid one. “Many mobile gaming consumers have grown accustomed to gaming for free, making it essential


