Film promotion has changed over the years. Sure, there are still posters, trailers, TV spots, and radio and print ads, but now there’s also Google+ — at least for Ender’s Game. The upcoming film, based on Orson Scott Card’s award winning sci-fi n…
Well, this process seems a bit counterintuitive, eh? This morning, Barnes & Noble introduced a new scheme for getting Nook customers to visit the company’s retail stores. The promotion nets you one free e-book when you purchase another, but –…
Retailers will try any number of stunts to get our feet in the door when they’ve got inventory to clear or services to push, whether they’re offering straight-up discounts or giving away devices. UK retailer John Lewis would really, really like us to…
As T-Mobile prepares to officially offer the iPhone for the first time, it’s trying to pump up the lure with a trade-in offer for owners of the 4 and 4S models. Available through mid-June, the promotion lets iPhone 4 and 4S owners trade in their curr…
In the wake of T-Mobile’s recently unveiled Simple Choice plans, Virgin Mobile is capitalizing on the shakeup by playing a value card of its own. Now through May 31st, the Sprint-owned MVNO is offering $100 credit to all T-Mobile subscribers willing …
What are America’s gangsters doing on the internet? Not a whole lot, according to a recent survey. A Google Ideas-funded study called Criminal and Routine Activities in Online Settings: Gangs, Offenders, and the Internet says that mos…
You won’t be able to write the words to Carly Rae Jepsen’s upcoming single “Take A Picture,” but American Idol and Coca-Cola are hoping that voting for nearly every line of the song will be enough to engage fans. The promotion between…
To celebrate the birthday of one William Shatner, Hulu is running a pretty good promotion — every episode of every Star Trek season is available to stream over the service from now until the end of March. The original series, Th…
There’s no shortage of cafes in Tokyo, but FabCafe has a little more on its menu than most. Opened just over a year ago, the establishment offers its own laser cutter that customers can rent by the hour, and also collaborates with the…
Microsoft wants Windows 8 and Windows Phone developers to create apps for its platforms, and it’s tempting them by offering up hard cash. In a new US marketing effort, Microsoft is offering developers $100 per app for newly published …
