Tag Archives: Strategy Analytics

Strategy Analytics: Microsoft’s share of tablet market quadrupled after Windows 8

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Say what you like about Windows 8, but before it arrived Microsoft’s presence in the tablet sphere was as small as it was stagnant. By the reckoning of number-crunchers at Strategy Analytics, just 400,000 Windows-running slates were shipped global…


Over 150 million Android smartphones shipped globally in Q4 2012

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Android’s strong performance globally has been reaffirmed by a new report from Strategy Analytics, which estimates that a total of 152.1 million smartphones running Google’s OS shipped in Q4 of 2012. The figure was twice that of the same period one year earlier and brings Android’s total global market share to a lop-sided 70 percent. [...]


Apple fails to deliver ‘knock-out punch’ as iPad share sinks to lowest point since 2010

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Apple’s (AAPL) grip on the tablet market is slipping, much like it did in the smartphone market at the hands of Google’s (GOOG) Android platform. While Apple remains the profit leader in both markets by a healthy margin, ABI Research reports that Apple’s share of global tablet shipments sank to its lowest point in the third quarter since the iPad first launched in 2010. In a report issued this week, ABI estimates that Apple’s share of the worldwide tablet market dipped to 55% in Q3 2012, a 14% sequential decline. Earlier estimates from Strategy Analytics found a similar decline in the iPad’s market share. Android is seen as the driving force behind the big decline and the platform’s global share rose to


Strategy Analytics: iPad keeps riding high in Q2 tablet market share, Android doesn’t budge

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The Apple iPad may as well be called the Teflon Tablet for now, since challengers can’t quite stick. Thanks to those 17 million iPads shipped in the second quarter, Strategy Analytics estimates that Apple held on to the 68 percent of tablet market sh…


People want supersized cell phones, new study shows

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A new study from Strategy Analytics found that smartphone owners in the U.S. and U.K. prefer devices with a 4-inch to 4.5-inch display, as long as the device is also thin. “Almost 90 percent of existing smartphone owners surveyed chose a prototype smartphone with a display larger than their current device,” commented Paul Brown, a Director in the Strategy Analytics User Experience Practice. “This trend is driven by increased mobile web browsing capability, as well as engaging video and gaming experiences.” The study found that Android owners are more likely to seek larger devices compared their iPhone-owning counterparts, and females are more likely to consider slightly smaller devices than males. “In order for smartphone owners to adopt larger devices, it


Nokia is the largest Windows Phone maker in the world, after one quarter

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While we can’t really say that we’re surprised, Nokia has snagged the top spot for Windows Phone devices. Strategy Analytics reports that the Finnish smartphone maker now sits atop the global charts for the Microsoft mobile OS after being in the game…


Smartphone vendors said to be delaying launches to avoid competing with iPhone 4S

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Global smartphone vendors including Samsung, HTC, Nokia and LG are expected to launch new smartphone models in the second quarter to avoid competing directly with the iPhone 4S, according to Digitimes. “Mainly due to hot sales of the iPhone 4S, Apple recorded the largest global smartphone market share of 23.9% in the fourth quarter of 2011, followed by Samsung with 23.5% and Nokia with 12.6%,” the publication’s supply-chain sources said citing data from Strategy Analytics. “Based on previous experience, sales of iPhone 4S will remain at peak in the first quarter of 2012 and then begin to decline.” Samsung, HTC, Nokia and LG are all expected to unveil new smartphone models this year’s Mobile World Congress on February 27th, but devices supposedly won’t


Nokia still top vendor as global handset shipments reached 1.6 billion in 2011

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Global mobile phone shipments grew 14% annually to shatter the previous shipment record in 2011. Market research firm Strategy Analytics estimates that 1.6 billion cell phones were shipped last year, representing more than one-fifth of the world’s total population, which surpassed 7 billion in late October last year according to the Population Reference Bureau. An earlier report from the GSMA estimated that there are now more than 6 billion total mobile connections worldwide. Read on for more. Handset shipments grew 11% to reach 445 million units globally last quarter according to Strategy Analytics, 155 million of which were smartphones. Nokia retained its No.1 position globally with mobile phone shipments totaling 113.5 million units, and Samsung followed with 95 million units. With just


Strategy Analytics: Nokia tops global handset shipments, Apple sees quarterly surge

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Fresh off the publication of its latest tablet report, Strategy Analytics has come out with a new batch of statistics on the global mobile market. In a report published yesterday, the research firm crowned Apple as the world’s largest smartphone vendo…


Apple reclaims No.1 smartphone spot in Q4

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Apple is once again the top smartphone vendor in the world by shipment volume according to a report released late Thursday. Market research firm Strategy Analytics noted that total fourth-quarter smartphone shipments grew 54% year-over-year in 2011 to hit 155 million units. After losing the No.1 spot to Samsung in the third quarter last year, Apple once again shipped more smartphones than any other company in the December quarter, earning it 24% of the global market. Read on for more. Apple shipped 37 million smartphones last quarter, narrowly edged Samsung out of the top spot. According to Strategy Analytics’s estimates, the South Korea-based consumer electronics giant sold 36.5 million smartphones into distribution channels during its huge fourth quarter, representing a